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The basic need of human being is clothing. According to archaeologists and anthropologists, earliest clothing most likely included grass or leaves tied around the body. With the passage of time, clothing performed a range of cultural and social functions.

It also functions as a form of adornment and an expression of personal taste, style and social status. However, the main function of clothing is to increase the comfort of the wearer.

The young people are more into online shopping. . All big clothing companies now come up with standard sizes and customers know the size of clothing which would fit them. The older generation had an inherent need to buy clothes only after feeling them. This is not the same with the present generation.

So it makes better sense to have online clothing. In addition to this, a lot more options are available when shopping for clothes is done online.

The customer gets a lot of information on the variety, pricing and quality of clothing which is available. The online transactions nowadays are more secure.

E-commerce these days is the buzz word in business. Nowadays, a lot of people prefer to visit the website of the company before actually visiting the store.

In certain cases, the online store has successfully replaced the need to physically visit the store. Additionally, clothes and fashion accessories make up a substantial portion of all the gifts while are sent and received worldwide, and it naturally makes sense to have your presence online so that you can reach out to a larger market.

The cost of having an online clothing store is considerably less and you also get to save on warehousing costs. This translates into lower prices and lower prices mean larger volumes. Larger volumes translate into a larger market share. Having an online clothing store means that your store is open at all hours so the customer can shop as per his convenience. This emphasizes on user friendliness.

Are you working for a fashion brand that wants to know more about its customers and competitors? This in-depth e-book from SEMrush can help you to fine-tune your marketing strategy and discover e-commerce top tactics for fashion.

E-commerce business in fashion growth tactics

The study delves deep into global trends, statistics, attitudes, and the behaviour of customers towards the industry and new technologies. The e-commerce section provides a breakdown of all the important areas, including link building, social media, on-site optimization, and more – as well as insight on how to go beyond the competitor.

Within this in-depth study you’ll find analysis and statistics to help:

Maximise output of PLA ads

Outperform your competitors

Generate traffic to your website

Discover the best digital advertising practices

Highlight groundbreaking case studies within the fashion industry

If you want to see your fashion e-commerce business skyrocket this year, download our extensive study today!


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